Navicon Pharma TDC (ex-SalesOut)
Secondary sales management in the pharmaceutical industryNavicon Pharma TDC (Trade Data Consolidation) speeds up the import and cleansing of secondary sales data.
An analyst at Novartis processes 30+ distributors’ reports in one day.
You need to
Process distributors’ reports quickly and efficiently
Consolidate secondary sales data
Prevent overstocking in warehouses
Monitor the efficiency of distribution channels and outlets
Plan the sales and purchases of pharmaceuticals adequately
Assess the efficiency of marketing and advertising campaigns
Secondary sales data consolidation
Navicon Pharma TDC enables you to fully automate the processes of secondary sales data import, cleansing and normalization, and also allows for the automatic verification of outlet addresses in external sources such as an official address register. Navicon Pharma TDC imports the data from MS Excel reports by all the distributors, cross-checks it with the external sources if necessary, and transforms the data into a convenient unified format with the uniform spelling of pharmaceutical drugs names, outlet names, client addresses, and without data duplication. The risk of making mistakes while importing data has been minimized as manual data input has been significantly reduced: less than 15% of the data remains for manual processing.
The solution allows you to analyse sales on a disaggregated basis to the final salespoint, i.e. to see where exactly the product has been purchased. This data helps assess the KPIs of the employees responsible for regional sales, and compare your plans with the sales results in outlets over a specified period.
The solution helps analyse the inventory, which is important to optimise logistics. Navicon Pharma TDC can collect reports on monthly and weekly stocks, plans, pharmacy chain purchases that help identify suppliers, and the results of cross-sales.
Integration with a CRM system
Navicon Pharma TDC enables associating the sales data with the client data from the CRM system. This possibility of integration helps you assess the efficiency of your marketing campaigns, monitoring the closing ratio of sales and marketing activities.
Sales segmentation according to channels and types
The solution makes it possible to analyse the sales not only according to final customers, but also in segments. The sales data can be automatically segmented and analysed according to channels (pharmacies, hospitals, distributors etc.), sale type (retail, wholesale, beneficiaries etc), territories, product categories, product forms etc.
Significant decrease of the operator’s workload: 85% of work is performed by the system
Support of any format of reports, quick setting-up of new formats
Constant development of the system
Ready-made, out-of-the-box system – the launch takes just 2 weeks!
Solution is already being used by
Navicon Presents an Innovative Set of IT Solutions for Pharmaceutical Industry
System integrator number one in the pharmaceutical industry in Russia launched the first set of solutions for sales and marketing management at pharmaceutical companies. Navicon Pharma Sales 360 brand combines the flagship products of the integrator: Navicon CRM for client relations management, Navicon TDC (Trade Data Consolidation) for the complex analysis of distribution channels and for commercial reporting, Navicon TPM (Trade Promotion Management) for marketing agreement management, Navicon BI for real-time business data analysis.
Gartner Lists Navicon Among CRM Providers for Pharma and Biotech Companies
System integrator and software developer Navicon is listed among 18 Representative Vendors for CRM solutions for pharmaceutical and biotech industries, according to the report «Market Guide for CRM in Pharma and Biotech» of global research firm Gartner. The system integrator is the only company headquartered in Russia included in the report.
Navicon Is Among Top 10 CRM Providers in Russia
System integrator and software development company Navicon joined the list of Top 10 CRM providers in Russia, according to the “CRM (Russian Market)” report conducted by TAdviser, one of the leading Russian IT mass media. Navicon is the 4th in the quantity of CRM projects and the 7th in revenue, having the highest growth speed in the market. The rating and the report prepared by TAdviser’s analysts count companies’ figures in 2015–2016.
Microgen Automates Secondary Sales Data Analytics
Navicon has completed a project for Microgen, the largest Russian manufacturer of immunobiological products, aimed to automate the analysis of secondary sales data. Navicon Pharma TDC (previously SalesOut) solution based on Microsoft SQL Server is coordinating the distribution of 350 Microgen's products manufactured by the company's nine sites all over the country.