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Navicon Pharma TPM (ex-Hermes)

Automated management for interactions with pharmacy chains

Navicon Pharma TPM (Trade Promotion Management) will provide at least 10% increase of your ROI in marketing
Platforms: Microsoft SQL Server, Microsoft Azure

You need to

Form one unified database of marketing agreements
Monitor the effectiveness of the agreements until their implementation
Streamline the process of document approval
Calculate the ROI of marketing tools
Control the budget
Use a mobile application to monitor how the marketing agreements are being implemented

Solution features

Manage the information on marketing agreements

Navicon Pharma TPM offers a simple and user-friendly web interface to view and edit information on marketing agreements. A special module allows you to set the general data, customize the list of activities and calculate their costs, as well as to maintain the budget and monitor planned/actual implementation of marketing agreements.

Streamline document flow

Navicon Pharma TPM helps to set reconciliation scripts and prepare printable document versions. This makes the communication much easier and allows to save the history of changes.

Consolidate sales data

The solution consolidates sales data in the frame of marketing agreements. The sales data upload into the solution allows you to monitor how your marketing agreements affect the sales, and thus estimate the efficiency of the agreements.
To create one unified sales database, Navicon offers another solution – Navicon TDC (Trade Data Consolidation), which is designed to import and cleanse sales data.

Manage pharmacy chain records

The structure of pharmacy chains is constantly changing, so Navicon has designed a simple interface for keeping the information up to date. The module allows you to manage the hierarchy of pharmacies and categorize them.

Analysis package

In this module, one can view analytical summary reports on marketing agreements data directly from the managing interface. Standard report forms allow you to monitor planned/actual sales and budget in the contexts of SKUs, periods, location and clients.

Integration with CRM

Navicon Pharma TPM can easily be integrated with the current CRM, so that the users won't even notice they have switched to a new system. The API module sends the data on marketing agreements to the mobile devices of medical representatives, enabling them to check all the parameters during their visits promptly and conveniently.

Solution benefits

Navicon Pharma TPM is a package solution that allows you to process marketing agreements in a standardized way; it automates the document flow and bonus calculation
The solution can be integrated with internal accounting systems
The module structure makes Navicon Pharma TPM a flexibly adjustable solution
The solution increases ROI in marketing by 10% and up by identifying inefficient marketing tools
Navicon Pharma TPM shortens the time required to prepare marketing agreements from 30 days to 1 week

Profits

In 3 years

Small business

  • Net profit (NPV): $2,000
  • Return on investment (ROI): 1%
  • Payback period (PP) in years: 3,0
  • Internal rate of return (IRR): 1%
Calculate the effect for your company
In 3 years

Medium-sized enterprises

  • Net profit (NPV): $55 000
  • Return on investment (ROI): 21%
  • Payback period (PP) in years: 2,1
  • Internal rate of return (IRR): 34%
Calculate the effect for your company
In 3 years

Large enterprises

  • Net profit (NPV): $185,000
  • Return on investment (ROI): 69%
  • Payback period (PP) in years: 1,3
  • Internal rate of return (IRR): 84%
Calculate the effect for your company

Solution news

Navicon Is Microsoft Gold Partner in Cloud Platforms

System integration and development company Navicon got Microsoft Gold Partner status in cloud platforms. The Gold Partner status in the partner programme is assigned for the high expertise level and successful projects based on Microsoft Azure. It is already the eighth time Navicon gets Microsoft Gold Partner status. ⁠

Navicon Presents an Innovative Set of IT Solutions for Pharmaceutical Industry

System integrator number one in the pharmaceutical industry in Russia launched the first set of solutions for sales and marketing management at pharmaceutical companies. Navicon Pharma Sales 360 brand combines the flagship products of the integrator: Navicon CRM for client relations management, Navicon TDC (Trade Data Consolidation) for the complex analysis of distribution channels and for commercial reporting, Navicon TPM (Trade Promotion Management) for marketing agreement management, Navicon BI for real-time business data analysis.

Gartner Lists Navicon Among CRM Providers for Pharma and Biotech Companies

System integrator and software developer Navicon is listed among 18 Representative Vendors for CRM solutions for pharmaceutical and biotech industries, according to the report «Market Guide for CRM in Pharma and Biotech» of global research firm Gartner. The system integrator is the only company headquartered in Russia included in the report.

Navicon Becomes Microsoft Gold Partner in Cloud CRM Solutions

System integrator and software developer Navicon became Microsoft Cloud CRM Gold Partner. The Gold status is awarded under the global Microsoft Partner Network program, proving a high level of the partner’s competencies in the implementation and support of cloud CRM solutions. Participation in the program, along with the highest Microsoft partnership status, empowers Navicon to use the best Microsoft marketing tools for the promotion and development of CRM solutions in the Russian market.