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Marketing Management System

CRM-based integrated marketing management

Effective CRM-based marketing will improve the public image of your company
Platforms: Microsoft Dynamics CRM, Terrasoft bpm’online, IBM Campaign (Unica)

You need to

Target customers efficiently
Design effective marketing campaigns
Monitor how the marketing campaigns are being executed
Assess the campaigns' effectiveness
Analyse website visitor behaviour
Influence customers via social networks

Solution features

Segmentation

The solution enables building data selections of any complexity on the basis of the data stored in the system, such as responses, interests and needs, the history of orders and requests. You can use filters to create dynamic groups of accounts and contacts, or create static groups manually.

Campaign management

The campaigns you will create with our solution will be really effective. To plan the campaigns, you can use a simple visual Campaign Designer. The solution will help you to define the conditions for transitioning between the campaign stages, to set up the criteria for target conversion rates and the campaign completion. Besides, you get the tools for monitoring the campaign progress in real time.

Personalized email marketing

The system allows you to send out bulk emails via professional email service providers and to use a built-in visual content designer for composing eye-catching letters. You will be able to test several versions of emails with your target audience and then get all the necessary stats to find which of the templates brings you more conversions. Besides, you will get detailed analytics on customer activities on your website, tracking the entire journey of those customers who come from bulk emails.

Social marketing

The system allows you to retrieve extra details about your contacts using the embedded integration with social networks. You will be able to assess the efficiency of your campaigns and the returns on your investments by tracking the attention paid to your materials on the social networks.

Marketing analytics

You will get comprehensive analytics on the marketing team's performance in a single window, viewing their efficiency and profitability in general and the stats for each particular employee. The most relevant statistics can be displayed as charts, lists, or separate indicators.

Event management

The system will help you to plan and manage your conferences, webinars, and other offline and online activities. You will be able to attract the target audience on the basis of the criteria defined by you, to plan the budget and form the team, to assign tasks and monitor their completion, and to track the post-event responses.

Solution benefits

Easy and flexible process customization
Multi-parameter monitoring of email marketing
Detailed analysis of user actions on your website
Assessment of customer profile completeness

Solution is already being used by

Sanofi
Description

Sanofi group is one of the world leaders in healthcare, 4th in the world and 2nd in Europe in sales (data from IMS, 2014).

Solution news

Navicon Upgrades bpm’online CRM Solution at Merz Russia

Navicon, a systems integrator and software developer, has upgraded bpm’online – a CRM solution developed by Terrasoft – at Merz Russia, a pharmaceutical company that is a Russian subsidiary of Merz Pharma Group. The CRM system was updated taking into account the features and specific requirements of both the pharmaceutical industry and the client's business. As a result of the project, 150 authorized CRM users got a self-service IT solution: they can change its configuration and interface without developers' involvement.

Navicon Is Microsoft Gold Partner in Cloud Platforms

System integration and development company Navicon got Microsoft Gold Partner status in cloud platforms. The Gold Partner status in the partner programme is assigned for the high expertise level and successful projects based on Microsoft Azure. It is already the eighth time Navicon gets Microsoft Gold Partner status. ⁠

Gartner Lists Navicon Among CRM Providers for Pharma and Biotech Companies

System integrator and software developer Navicon is listed among 18 Representative Vendors for CRM solutions for pharmaceutical and biotech industries, according to the report «Market Guide for CRM in Pharma and Biotech» of global research firm Gartner. The system integrator is the only company headquartered in Russia included in the report.

Navicon Becomes Microsoft Gold Partner in Cloud CRM Solutions

System integrator and software developer Navicon became Microsoft Cloud CRM Gold Partner. The Gold status is awarded under the global Microsoft Partner Network program, proving a high level of the partner’s competencies in the implementation and support of cloud CRM solutions. Participation in the program, along with the highest Microsoft partnership status, empowers Navicon to use the best Microsoft marketing tools for the promotion and development of CRM solutions in the Russian market.