You need to
Understand client needs better
Forecast the probability of a client moving to competitors
Detect fraudulent transactions
Predict the probability of a loan default before the approval
Develop the strategy of dealing with late-paying clients
Increase the efficiency of cross-selling
Build proactive relations with clients based on the patterns of their behaviour
Maintaining client loyalty
The solution will allow you to build the strategy of retaining each particular client or whole segments by analysing clients' behaviour as well as macroeconomic and demographic characteristics.
Target-oriented marketing and cross-selling
The solution helps to determine marketing strategies for your products and banking services for each segment and for each particular client. Data mining technology allows you to make optimal choices in regard to your clients (the most relevant offers, the most efficient communication channels) and also understand which products and services they need most.
The solution enables you to detect wrongful transactions by analysing the structure of the records statistically resembling the suspicious one, as well as by revealing rare structural patterns. Besides, it can send the information on those transactions to the relevant departments for the purpose of further check.
Solid statistical base for the decision making
Increased client loyalty
Decreased client outflow
Fewer overdue loans and defaults
Navicon Presents an Innovative Set of IT Solutions for Pharmaceutical Industry
System integrator number one in the pharmaceutical industry in Russia launched the first set of solutions for sales and marketing management at pharmaceutical companies. Navicon Pharma Sales 360 brand combines the flagship products of the integrator: Navicon CRM for client relations management, Navicon TDC (Trade Data Consolidation) for the complex analysis of distribution channels and for commercial reporting, Navicon TPM (Trade Promotion Management) for marketing agreement management, Navicon BI for real-time business data analysis.
Navicon Included in Gartner List of CRM Providers for Pharmaceutical and Biotechnology Companies
System integrator and software developer Navicon is listed among 18 Representative Vendors for CRM solutions for pharmaceutical and biotech industries, according to the report «Market Guide for CRM in Pharma and Biotech» of global research firm Gartner. The system integrator is the only company headquartered in Russia included in the report.
Navicon Became Microsoft Gold Partner in Cloud CRM Solutions
System integrator and software developer Navicon became Microsoft Cloud CRM Gold Partner. The Gold status is awarded under the global Microsoft Partner Network program, proving a high level of the partner’s competencies in the implementation and support of cloud CRM solutions. Participation in the program, along with the highest Microsoft partnership status, empowers Navicon to use the best Microsoft marketing tools for the promotion and development of CRM solutions in the Russian market.
Navicon Is Among Top 10 CRM Providers in Russia
System integrator and software development company Navicon joined the list of Top 10 CRM providers in Russia, according to the “CRM (Russian Market)” report conducted by TAdviser, one of the leading Russian IT mass media. Navicon is the 4th in the quantity of CRM projects and the 7th in revenue, having the highest growth speed in the market. The rating and the report prepared by TAdviser’s analysts count companies’ figures in 2015–2016.