You need to
Increase the efficiency of sales representatives and merchandisers
Reduce order receiving time; increase the number of visits to clients
Improve the promotion of special offers and necessary assortment
Consolidate and further enrich all information about customers from different sources in one system
Keep a wide assortment of stock keeping units (SKU) in each point of sale
Correct the marketing strategy in a timely manner, taking into consideration the information received from the field force
Use Perfect Store concept to achieve maximum sales level in each point of sale
Assess the quality of field staff work and consider this data while calculating bonuses
Navicon FMCG SFA automatically applies Perfect Store concept: the company can both assess and adjust the daily routine of each point of sale (field force operations, the store's activities and equipment).
Development of Points of Sale
Sales in the stores can be increased by improving field force' work. Based on the monitoring, Navicon FMCG SFA solution assesses to which extent each point of sale complies with the Perfect Store concept, provides recommendations and points out possible improvements during visits.
Better Field Staff Management
This solution helps to control field staff’s work and define scenarios for different groups of clients. It also offers a task management module. Business administrators can easily customize the system, taking into account the company's specific processes and tasks.
This solution includes visits' planning function and uses geolocation data; it offers tools to provide photo reports after visits, to fill out questionnaires and to solve other additional tasks in regard to each point of sale. The system suggests what measures should be taken to make a point of sale the Perfect Store. Besides, it provides a flexible set of tools to customize reporting for each particular segment.
Navicon FMCG SFA (Sales Force Automation) makes it possible to sale to stores directly or via distributors (secondary sales). This solution automates the operations of sales representatives, merchandisers, business line managers, and key account and chain managers.
Direct Sales' Quality
Navicon FMCG SFA offers standard functionality that provides quick access to inventory information, discounts and a legal entity’s financial balance. Moreover, while receiving an order, this solution considers necessary goods' amount, promoted goods, different recommendations and special offers.
Work with Distributors
Navicon FMCG SFA makes it possible to involve distributors, automate their field force's work, and get consolidated information about secondary sales using Navicon FMCG TDC.
Based on Navicon FMCG SFA data, the company can forecast the dynamics and volume of sales with detailed information up to each point of sale. This helps to minimize the problems of overstocking and out-of-stock. These forecasts can be used as clues for field staff in a point of sale.
Analytics and Reporting
This solution gathers client database and all accumulated information about visits in a unified system to create operational reports. SFA's operational reporting substantially increases the speed and transparency of decision making. Furthermore, the system is a critical source of data for analytical reporting.
Reliable source of information about a market situation
Use of Perfect Store concept
Detailed information about field force location and operations
The strategy and processes can be changed quickly based on a current market situation
Improvement in the quality of order receiving
Increase in field staff’s working efficiency
Optimal amount of visits to each point of sale
Flexible work with customers
Really targeted promotional campaigns
Quick installation based on preset databases and configurations
An application for mobile devices
Navicon Is Microsoft Gold Partner in Cloud Platforms
System integration and development company Navicon got Microsoft Gold Partner status in cloud platforms. The Gold Partner status in the partner programme is assigned for the high expertise level and successful projects based on Microsoft Azure. It is already the eighth time Navicon gets Microsoft Gold Partner status.
Gartner Lists Navicon among CRM Providers for Pharma and Biotech Companies
Navicon, a system integration and software developing company, has been listed among 18 Representative Vendors for CRM solutions for pharmaceutical and biotech industries by a global research firm Gartner in its report 'Market Guide for CRM in Pharma and Biotech'. Navicon is the only company headquartered in Russia that was included in the list.
Navicon Is Among Top 10 CRM Providers in Russia
System integrator and software development company Navicon joined the list of Top 10 CRM providers in Russia, according to the “CRM (Russian Market)” report conducted by TAdviser, one of the leading Russian IT mass media. Navicon is the 4th in the quantity of CRM projects and the 7th in revenue, having the highest growth speed in the market. The rating and the report prepared by TAdviser’s analysts count companies’ figures in 2015–2016.