All-round analytics of distribution channels for FMCG

Navicon FMCG TDC ensures that the data on secondary sales, procurement, and stock balance are imported and cleansed automatically, while the addresses of the points of your sales are automatically sorted and normalized according to an external source (such as an official address register) with 95% accuracy rate. Hence, the manual work amounts to only ~5%, which minimizes the possibility of errors when importing data. In addition to direct integration with sales systems, Navicon FMCG TDC can import reports in CSV or Excel format (of any complexity) from distributors and retail chains.

Navicon FMCG TDC analyzes all information about your sales, procurement, and stock balance. The analytical data it provides can be utilized for further sales analysis in-depth; its results, in turn, will be your basis for accurate bonus calculation for retail chains, distributors and the commercial department. According to Navicon’s experience, 70% of FMCG companies use the acquirement of Navicon FMCG TDC as a start for full-scale business analytics implementation.

The sales data obtained through Navicon FMCG TDC allow an FMCG company to make a realistic 'bottom-up' production plan. The plan's figures will be grounded on the forecast derived from historical data consolidated in Navicon FMCG TDC (the forecasting module has to be installed separately). The accuracy of the forecast is 93% by each city or brand.

As Navicon FMCG TDC can be integrated with CRM and marketing management systems, your field force will be able to access the real-time data on how retail chains fulfil marketing agreements. This, in turn, will enable area managers to track the dynamics of sales via retail chains and distributors. Navicon can integrate FMCG TDC both with the systems used in the company and with Navicon FMCG SFA / FMCG TPM.