Secondary sales management in FMCG

Navicon FMCG TDC provides full automation of your secondary sales data import, cleansing and normalization, and also allows for the automatic verification of outlet addresses in external sources such as an official address register. The solution imports the data from MS Excel reports by all the distributors, cross-checks it with the external sources if necessary, and converts the data into a convenient unified format with the uniform spelling of goods, outlet names, client addresses, and without data duplication. The risk of making mistakes while importing data has been minimized as manual data input has been significantly reduced: less than 15% of the data remains for manual processing.

Navicon FMCG TDC allows you to analyze sales on a disaggregated basis up to the final salespoint, i.e. to see where exactly the product has been purchased. This data helps assess the KPIs of the employees responsible for regional sales, and compare your plans with the sales results in outlets over a specified period.

The solution helps analyze the inventory, which is important to optimize logistics. Navicon FMCG TDC can collect reports on monthly and weekly stocks, plans, pharmacy chain purchases that help identify suppliers, and the results of cross-sales.

The solution enables associating sales data with the customer data from the CRM system. This integration possibility helps assess the efficiency of marketing campaigns, monitor the closing ratio of sales and marketing activities.

Navicon FMCG TDC enables sales analysis not only in regard to the final customers, but also by segments. The sales data can be automatically segmented and analyzed by the sales types (retail, wholesale, tenders, etc.), territories, product groups and categories, etc.