Digital marketing automation

ClickDimensions allows you to automate the chains of online interactions with customers already at the planning phase. The versatile logic of campaign automation takes into account the customers' responses to different email campaigns, their actions on the website, survey results, etc., and thus helps minimize the marketers' labour while gathering as much information as possible about each contact present in the CRM database.

Marketing and sales staff can use ClickDimensions to automatically identify the loyalty level of the current and potential customers. The solution merges in a single system the information on how the customers behave while visiting the company web pages, on their actions in response to email marketing and ad campaigns, and on your potential contracts and sales. The unified information helps elaborate the appropriate marketing strategy and the most effective marketing methods (separately as well as on the whole) to handle loyal customers.

The system allows you to track all relevant actions by the customers 'caught' in Microsoft Dynamics CRM: whether they open your email or click through, how much time they spend on this or that product page. Besides, ClickDimensions tracks the referral sources, OS, user's browsers, etc. As a result, the marketers get a lot of information allowing them to conduct in-depth analysis of marketing campaigns and adjust campaign settings efficiently to improve the results if needed.

ClickDimensions can record and save the data on each visitor's activities even if Microsoft Dynamics CRM contains no information on a visitor. As soon as an anonymous user provides his/her contact data (e.g. by submitting the registration form), Microsoft Dynamics CRM creates a new contact entry and attaches to it all the information saved earlier on that visitor. With the automatic growth of the customer database and the customer profiles being created this way, the marketing and sales teams get a great number of new promising options to analyse the sales and design special offers.

ClickDimensions provides a wide range of tools to design the logic of marketing campaign automation, including the tools to test various formats and contents and select the optimal ones, to customize marketing lists flexibly, to determine the conditions for starting a campaign. Besides, you will get multi-level web analytics to analyse email marketing and see how it affects your sales. In addition, the system allows previewing emails in various browsers and checking in advance if the bulk mail is going to pass through antispam filters.

ClickDimension provides a multi-featured drag-and-drop editor that allows you to create picturesque landing pages, dynamic surveys and registration forms without big efforts. All the information you gather is automatically stored in Microsoft Dynamics CRM, thus providing flawless analysis of a current marketing campaign. Besides, this data gets linked to each contact and saved in the system for the future, which can greatly help the sales managers to prepare commercial offers highly relevant to customer needs.

A drag-and-drop email editor embedded in ClickDimensions supports dynamic content, which enables showing different content to different recipients on the basis of presets. For instance, a male recipient sees certain email blocks, while a woman will be shown the other ones. Personalized content support is possible due to the integration with Microsoft Dynamics CRM.

With ClickDimensions, you can analyse referral sources and the customer behaviour on your website, as well as automatically accumulate historical data even for anonymous users.