AI. Dynamic Website Content
AI-powered dynamic content of your websiteThe use of machine learning and artificial intelligence technologies at your website will double the website conversion rate.
The solution is a product of strategic partnership between Navicon and Expasoft to develop technologies of intelligent data analysis.
You need to
Increase website conversion rate
Enhance content attractiveness taking into consideration visitors’ interests
Show each particular visitor the most interesting offers and services based on his/her personal preferences
Get maximum revenue from website statistics and information about current and potential clients
Personalized content aligned with interests of the user
Using machine learning, AI. Dynamic Web Content maximizes the benefit from the data you collect. Website traffic statistics and analytics on the visits, demography, purchases, behavior, traffic sources, search phrases, advertising etc. will be used to show the right content to the right audience. Each user will see the information, the products, the services he or she is really interested in.
Not only content, but also design
Different groups of users have different preferences in content design. Artificial intelligence can easily detect what design suits best and brings more sales in each particular case. Even the position of a picture can influence the customer's buying process. Someone wants to read technical features first, while another person prefers to look through feedback in the beginning. Customer satisfaction has a great effect on website conversion.
The solution provides you maximum benefit from using all available sources of user data.
Artificial intelligence will be constantly developing and adjusting to changes in customer preferences.
The solution is already bringing excellent results in different industries – from e-commerce and online shopping to B2B services.