AI. Marketing Campaign Management
Use artificial intelligence to efficiently manage marketing campaigns
The solution is a product of strategic partnership between Navicon and Expasoft to develop technologies of intelligent data analysis.
You need to
Analyse the previous advertising campaigns using artificial intelligence
Use the analysis results to improve the marketing campaigns you have planned
Identify the most promising marketing channels and focus on these
Optimize your marketing budget
The system determines the efficiency of different marketing channels and reallocates/reduces the expenses to the optimal level.
Decrease the cost per lead
The machine learning technology helps reallocate the marketing budget to the most effective channels, thus significantly decreasing the cost per lead.
Increase the efficiency of marketing campaigns
The focus on the most effective channels will induce the marketing department efficiency.
Automation of marketing analysis by means of machine learning and artificial intelligence
Reduction of inefficient advertising
A predictive model for your planned ad campaigns