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AI. Marketing Campaign Management

Use artificial intelligence to efficiently manage marketing campaigns


The solution is a product of strategic partnership between Navicon and Expasoft to develop technologies of intelligent data analysis.
Platforms: Azure Machine Learning, Microsoft Azure, IBM SPSS Statistics

You need to

Analyse the previous advertising campaigns using artificial intelligence
Use the analysis results to improve the marketing campaigns you have planned
Identify the most promising marketing channels and focus on these

Solution features

Optimize your marketing budget

The system determines the efficiency of different marketing channels and reallocates/reduces the expenses to the optimal level.

Decrease the cost per lead

The machine learning technology helps reallocate the marketing budget to the most effective channels, thus significantly decreasing the cost per lead.

Increase the efficiency of marketing campaigns

The focus on the most effective channels will induce the marketing department efficiency.

Benefit fully from launching new products and services

The artificial intelligence finds the shortest path from a marketing offer to the deal, encouraging more frequent and less costly launches of new products and services.

Solution benefits

Automation of marketing analysis by means of machine learning and artificial intelligence
Reduction of inefficient advertising
A predictive model for your planned ad campaigns