Briefly about IBM Campaign (Unica) platform
IBM Campaign (Unica)IBM Campaign is a powerful fully-featured platform for marketing campaign management. It will help you create various marketing content and deliver it through multiple channels to your existing and potential clients and customers you've targeted, increasing their involvement and enthusiasm, and of course your sales as the result.
Create and manage campaigns quickly and effortlessly
Easily segment your contacts into the target and control groups and analyse the results
Analyse the client-related information in full and create personal offers
Accumulate the information on the client reactions and responses continiously and use it in your future campaigns
Get a marketing platform that requires minimal IT support
Flexible management for marketing campaigns
IBM Campaign will empower you to plan marketing campaigns for various target groups, to customize campaign scenarios according to the client's behaviour and to correct them in case the circumstances have changed.
Personalized dialogue with a client
With IBM Campaign, you can analyse the preferences of your current clients or customers to prepare personal offers based on this information. This approach provides greater returns on the marketing campaigns and significantly increases the loyalty of your clients.
Deep understanding of your clients' needs and preferences
IBM Campaign allows you to accumulate the data on how your clients respond to particular offers and how they behave while visiting your website. Then, this data is used to create detailed client profiles. Knowing and understanding the needs of your clients or customers will ensure the effectiveness of your marketing activities.
Solutions on the platform
News and events
Navicon Expands Internationally
Navicon, a system integrator and software development company, is expanding internationally. Foreign customers will be offered a solution line aimed to increase data processing and analytics efficiency. The company intends to compete on global markets providing automation in pharmaceutical manufacturing and sales, FMCG and professional services. The company launched an office in Munich to work with international customers.