Briefly about IBM Campaign (Unica) platform

IBM Campaign (Unica)

IBM Campaign is a powerful fully-featured platform for marketing campaign management. It will help you create various marketing content and deliver it through multiple channels to your existing and potential clients and customers you've targeted, increasing their involvement and enthusiasm, and of course your sales as the result.

Platform benefits

Create and manage campaigns quickly and effortlessly
Easily segment your contacts into the target and control groups and analyse the results
Analyse the client-related information in full and create personal offers
Accumulate the information on the client reactions and responses continiously and use it in your future campaigns
Get a marketing platform that requires minimal IT support

Platform features

Solutions on the platform

Marketing Management System

CRM-based integrated marketing management

Microsoft Dynamics CRM, Terrasoft bpm’online, IBM Campaign (Unica)

News and events