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Briefly about Salesforce platform

Salesforce

A CRM system well-known all over the world, Salesforce keeps occupying top positions in prestigious Gartner and Forrester rankings of CRM systems year after year. However, Salesforce is more than merely a CRM system. Using it as a single platform, you can productively manage all the front-office processes of your company – lead nurturing, sales operations of any kind, customer support – and, furthermore, you can do it from any location due to Salesforce cloud architecture and fully-fledged mobile support. Salesforce platform will empower you to create web portals (for collaboration with partners, dealers, and agents), self-service customer portals, and intranet solutions for the employees of your company.
In addition, Salesforce is equipped with powerful analytical tools and an artificial intelligence technology (Einstein AI) which is integrated into every major solution based on Salesforce: Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud Digital.

Platform benefits

All front-office processes can be managed via Salesforce
The Einstein AI technology integrated into Salesforce enables meaningful decisions to be taken faster than ever
Salesforce is optimized for mobile business users, its mobile functionality being as rich as the desktop version's one
The cloud-based architecture of Salesforce does not require expensive infrastructure
Salesforce connects you to AppExchange – the world's largest business app marketplace which offers a great variety of Salesforce-tailored apps for any department or industry
Salesforce unifies business experience from all around the world

How Salesforce platform works

Platform features

Sales Cloud

With Salesforce, you can digitalize all aspects of your sales – from the routine processing of customer data to gaining insights on your customers and deals via Einstein AI (which can forecast your sales figures as well). The chief commercial officer will be able to see the sales-over-time full report at any moment, while the salesmen will be able to close deals from any location using just their mobile phones.

Marketing Cloud

Salesforce will allow you to make use of digital marketing channels and social networks in the fullest: to spread the word about your company, promote particular goods or services, personalise your offers, attract new customers, increase the conversion rate, and analyse customer behaviour.
Salesforce is more than just a multi-channel CRM system. It is the way to build truly integral, continuum relationships with your clients, no matter what channel is being used.

Service Cloud

Salesforce has been named the best CRM system for call centers by Gartner, a leading research and advisory international company. Apart from routine customer database operations, the system enables the automatic processing of customer requests and the monitoring of major social networks (to track the company's name being mentioned and to maintain the connection with the customers). Besides, Salesforce allows for interacting with customers in a chat and via a web portal. The system is integrated with most of popular telephony solutions.

Commerce Cloud

Salesforce is the leader among cloud commerce platforms. With it, customers will get maximum satisfaction from making a purchase in your online store. Every aspect of e-commerce – from entering the e-shop to processing after-sales service requests – has been thoroughly elaborated to ensure the best user experience to the customer. Besides, the forecasting AI technology integrated into the platform will provide the most personalised and relevant pageviews and offers to each particular visitor.

Communities

The system provides a single digital ground for daily interactions of the company's employees, customers, and partners. Salesforce users can create self-service customer portals, partner portals for business collaboration (an agents' portal, franchise management, interaction with suppliers, etc.) as well as advanced intranet resources.

Analytics

Timely analytics is the must for any commercial department. To take meaningful decisions quickly in the modern market reality, one should have relevant information at one's fingertips.
If the default analytical means are not enough, the managers can take advantage of the special analytical solution which is compatible with any other Salesforce solutions. It ensures that interactive dashboards are always in front of your eyes, and provides extended reports based on deep data analysis from Salesforce and external systems alike.

News and events

Navicon. Data Talks: New Trigger-Based Analytics Platform AYRA, Discussions on Brand Promotion

The Navicon. Data Talks forum has taken place for the 9th time in Moscow on September 26, 2019. Experts in such areas as the pharma industry and consumer goods came together to discuss the matters of brand promotion, while Navicon team presented its new analytics platform AYRA, to which companies can now entrust decisions related to increasing their ROMI and sales.
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