Navicon Is Among Top 10 CRM Providers in Russia


			Navicon Is Among Top 10 CRM Providers in Russia			Navicon Is Among Top 10 CRM Providers in Russia

System integrator and software development company Navicon joined the list of Top 10 CRM providers in Russia, according to the “CRM (Russian market)” report conducted by TAdviser, one of the leading Russian IT mass media. Navicon is the 4th in the quantity of CRM projects and the 7th in revenue, having the highest growth speed in the market. The rating and the report prepared by TAdviser’s analysts count companies’ figures in 2015–2016.

According to Navicon experts, the most promising solutions on the CRM market are those which do not require significant investments in IT infrastructure while showing short-term efficiency. So, the main trend of 2016 is business migration to the cloud.
«The automation of interactions with clients and partners brings very good short-term results. For example, CRM solutions help to gain insights into a client's needs and wishes and to prepare an individualized offer. Moreover, the technologies are so advanced these days that the costs of IT infrastructure and its parts, as well as the costs of IT solutions, are quickly decreasing and such systems do not require large investments. It is sufficient to connect to the cloud of one of the biggest vendors. Then the maintenance of the cloud ecosystem and data security, which are the most expensive in IT, becomes the responsibility of a solution provider or an integrator».
Sofia Totmakova, Head of CRM Department at Navicon.

In 2015–2016, Navicon earned over 182 million RUR on CRM projects, showing the highest revenue growth in the market – 36,6%. In total, Navicon has completed 49 projects in implementation and support of CRM solutions, according to TAdviser.

The pharmaceutical industry, finance and FMCG – the key industries for customer relationship automation – are showing a particular interest in industry-specific IT solutions, according to Navicon. That is why the system integrator customizes its solutions to their needs: for instance, Navicon Pharma CRM based on Microsoft Dynamics CRM was designed specifically for pharmaceutical companies. Nowadays, the system is available in Microsoft Azure cloud and also as part of the complex solution (CRM plus ERP plus BI) for the pharmaceutical industry.

The largest Navicon Pharma CRM implementation project was done under the complex business automation in R-Pharm, a Russian pharmaceutical company. As an outcome of the project, the work of regional representatives and managers was fully automated; more than 400 R-Pharm employees got a convenient workplace with access to either client or partner data according to their position in the company. The project for the pharmaceutical company was awarded as the best comprehensive project of the year at the 17th meeting of Microsoft Dynamics Clients Club, and as the CRM project of the year by voting of Global CIO, a Russian association of IT directors.

«Our task for Navicon was that the CRM should have helped us to manage and monitor our medical and sales representatives’ work, but not limited to that. We wanted to get a tool that would help us to gain maximum value from acquired information».
Fedor Karpov, Head of Sales Effectiveness Assessment Department at R-Pharm.

Vendors are moving towards solutions' consolidation too: for instance, CRM functionality was included in complex Microsoft Dynamics 365 solution in 2016. Within this IT ecosystem, Microsoft offers separate modules to manage enterprise resources, field staff, sales and marketing, as well as analytical modules.

The future of the market, according to Navicon experts, belongs to smart technologies such as predictive analytics, machine learning and artificial intelligence. As the Navicon professionals suppose, the intelligent technologies will help businesses to predict customer needs more accurately and in advance, to position their own products with 100% reach of their key audience, and to effectively manage client loyalty. A recent research by IDC proves this statement: according to the analytical agency, the adaptation of the newest technologies to business solutions will allow companies to streamline a sales process (from market research to deal closing), to increase the effectiveness of product marketing, to decrease expenses for a call center, and to optimize prices and logistics.

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