Project for Russian Sea

Cloud-based automation of secondary sales data management

Automate the process of collecting data on partner distributors' sales and stocks
3 months (for the pilot project)

Project goals

Reduce the time needed for checking/correcting sales data and coordinating it with the distributors
Consolidate secondary sales data in a single repository
Design a tool to analyse data on secondary sales and product promotion channels, as well as to figure out relevant KPIs for partners
Automate the planning of goods' manufacturing and supply
Coordinate various accounting systems, and reduce the number of errors and double entries in reports

Project features

Navicon TDC business software was deployed in Microsoft Azure cloud environment
The processes of secondary sales data collecting, systematization and analysis was fully automated in regard to one of the company's distributors
Integrated ETL Rabbit module converts the data collected from various accounting systems into the unified format, deleting double entries while doing so
Sales data is updated daily
The distributors' employees can access the data along with Russian Sea analysts and employees
Trilateral co-operation on the matter has been developed by the client company, the distributor company and the Navicon implementation team


One-size-fits-all solution to collect and cleanse secondary sales data
Results in figures


Navicon TDC recognized over 76% of sale points' addresses automatically while verifying them in the official Russian address register (KLADR)
Results in figures


users have been working with the system
Results in figures


It took just 3 months to link up Russian Sea and one of the company distributors to the Navicon TDC service deployed in Microsoft Azure cloud


«Upon the implementation of the new system, we were able to make decisions several times faster than before. The quality and accuracy of the decisions have also improved significantly, since the data is now clean and it's possible to obtain it faster. As a result of the pilot project, we decided to continue our cooperation with Navicon and link up all our distributors to the system by the end of 2017.»
Tatiana Miroshnichenko, analyst at Russian Sea company

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