Project for Petrovax Pharm
Implementation of Navicon Pharma CRM: the CRM solution for a pharmaceutical company
Task
Corporate client database management, regional representatives' work monitoring
Solution
Navicon Pharma CRM on Microsoft Dynamics CRM 2015
Timing
4 months
Project goals
Unify the client database
Develop an easy-to-use efficient tool to monitor the work of regional medical representatives
Automate all the stages of the medical reps' work including the scheduling/monitoring of the visits, and the registration of results
Ensure that the history of interactions with clients & customers is up-to-date and readily accessible
Project features
Vast geographic scope: the client-related working procedures have been automated in each region of presence
The tracking of key KPIs to monitor the execution of the marketing strategy
The tools to visualise the reports on medical reps' performance
CLM (Closed Loop Marketing), a tool for interactive marketing
Significant speed-up of client-related information search
Fewer data errors
User-friendly mobile interface