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Project for Petrovax Pharm

Implementation of Navicon Pharma CRM: CRM solution for a pharmaceutical company


Task
Corporate client database management, regional representatives' work monitoring
Solution
Navicon Pharma CRM on Microsoft Dynamics CRM 2015
Timing
4 months

Project goals

Unify the client database
Develop an easy-to-use efficient tool to monitor the work of regional medical representatives
Automate all the stages of the medical reps' work including the scheduling/monitoring of the visits, and the registration of results
Ensure that the history of interactions with clients & customers is up-to-date and readily accessible

Project features

Vast geographic scope: the client-related working procedures have been automated in each region of presence
The tracking of key KPIs to monitor the execution of the marketing strategy
The tools to visualise the reports on medical reps' performance
CLM (Closed Loop Marketing), a tool for interactive marketing
Significant speed-up of client-related information search
Fewer data errors
User-friendly mobile interface

Results

Results in figures

100

50% to 100% faster information search
Results in figures

4

months needed to carry out the project
Results in figures

90

employees are using the system in all of the Petrovax Pharm regional branches
Results in figures

25

The client base of the company has grown by 25%

Feedback

«Navicon experts are well aware of the specifics of our work, as they've been interacting with us flexibly and would show understanding in case there were changes in the system. The industry-specific IT solution called Navicon Pharma CRM is a worthwhile product in the Russian market of business process automation – that's why we have chosen it».
Elena Galaeva, Promotion Director at NPO Petrovax Pharm

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