Project for OMS
Marketing and management for professional services
Full and timely understanding of the clients' needs, expectations, and satisfaction with the services
Provide efficient support to the current clients
Maintain the sales processes
Acquire new clients
A client database which supports the complex hierarchic structure of the serviced companies and contact persons
Planning and monitoring of client-related targets
Planning of interactions with the clients
Analysis of the needs of the serviced facilities
'Email capturing': binding the letters in the corporate email system to CRM data entries
'Client acquisition': the monitoring of how the deals progress along the sales pipeline
The interactions with the current clients are being monitored in regard to their quality and quantity at all levels. The process of client attraction is being flexibly analysed.
Results in figures
employees across all of the OMS branches are taking advantage of the CRM system
«We've been already using a CRM system to organize the service for our current clients, and having decided to implement a new block of it we were expecting rapid quality improvement. And that's been the case indeed. The CRM enabled us to resolve a number of complicated issues related to client attraction. The job of the sales persons has become much more effective and predictable. We've got a convenient tool for sales monitoring. The company management can now forecast the revenue very accurately, depending on the stages of the eventual deals».