Project for AstraZeneca

Navicon Pharma TDC: automated management of secondary sales


Task
Ensure detailed sales analysis up to the final salespoints
Timing
1 month

Project goals

Develop fast and high-quality analytics on the sales
Unify the company's client database
Facilitate the analytical department's work
Speed up the processing of distributors' reports
Prevent data duplication in the reports

Project features

Implementation of a master data management system (Microsoft Master Data Services)
Extremely short time (1 month)
The client's ability to expand the system without the contractor help
Secondary sales data integration with the CRM data

Results

Results in figures

1

week to process all of the distributors' reports
Results in figures

100

users
Results in figures

2

weeks to process the data from pharmacy chains

Feedback

«We are pleased to work with Navicon. That's why, after the implementation of Navicon Pharma TDC, we decided to develop the system jointly».
Alexandra Lukyanchenko, Master Data & Business Intelligence Manager at AstraZeneca Russia

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