Project for AKRIKHIN

BI-based comprehensive analysis of the company activities


Task
Efficient analytics on the sales and stocks, sales planning and forecasting
Timing
2.5 months

Project goals

Bring the data analysis to a whole new level
Get a tool for competitor sales analysis
Provide reporting for the whole corporate hierarchy
Get a convenient tool to analyse the efficiency of medical reps
Facilitate the analysts' duties
Reduce data processing time

Project features

The system was adapted to the needs of other AKRIKHIN departments (the tender management department).
New sources of information (marketing expenses, sales forecasts) were linked to the BI system.
Convenient means for competitive analysis were developed.
The project was done in record time.

Live system

A sales report
A sales report
A portfolio report

Results

Results
Thanks to the multifaceted business analysis, AKRIKHIN gained a better insight into reality. Besides, the client got a tool to analyse the performance of its medical representatives.
Results in figures

15

KPIs
Results in figures

400

users
Results in figures

40

metrics

Feedback

«The project deadline was extremely tight, and till the very start we weren't sure we could make it. However, the system was launched on time, just before the periodic conference, thanks to our cooperation with Navicon».
Yelena Ponomaryova, Head of Analytics at AKRIKHIN

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