Project for Unipharm

CRM-based management of medical representatives

An easy-to-use convenient system to manage medical representatives
Closing date
August 2015

Project goals

Keep unified records of health care facilities, health professionals, pharmacies and pharmacists
Lay out a drug promotion cycle
Schedule the medical reps' visits and ensure the reporting
Monitor the daily workload of the medical reps
Track personal KPIs
Analyse the efficiency of the medical reps

Project features

The migration of historical data for 2 years
200 users in various regions of the Russian Federation
The possibility to work offline
A handy mobile client app
Microsoft Dynamics CRM 2013, Resco Mobile CRM as the platforms


A high-performance solution to manage medical sales representatives
Results in figures


The volume of collected and processed data has grown by 40%
Results in figures


project teammates
Results in figures


solution users


«Navicon Pharma CRM is tailored to the pharmaceutical business specifics, and not only does the solution suit all of our tasks, but it also provides us with excellent prospects thanks to the high-performance platform, high scalability, and advanced functionality».
Artur Bezlyudov, Finance Director at UNIPHARM, INC.

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